Meet the founder
Gabriel Machuret
Marketer, author and sailor in the making. Building websites around the life I want to live.
- Based in
- Merimbula, NSW
- Founder
- Marine Autopilot Australia
- Our sailing story
- YouSail
From marketing to life aboard
I’m Gabriel, the creator of Marine Autopilot Australia and YouSail.
My background is marketing. I’ve spent more than a decade in SEO and app store optimisation, and I was one of the first people to treat ASO as its own discipline. In 2013 I launched the first ASO course on Udemy, then wrote one of the first books on the subject, the ASO Bible, followed by ASO Ninja. More than 10,000 students have been through my courses.
Along the way I ran a marketing agency and worked with companies like Red Bull, Disney, EA Games, FreshBooks, PBS and Xerox. I’ve helped more than 500 developers and app companies get found, and spoken at conferences in London, Singapore, China and Thailand. I also bought an ASO company, Appmind, which was later acquired by Mobile Action, where I stayed on as a consultant and ambassador.
Not everything I write is about marketing. Zero Excuses is my book on how to live a beautiful life. The Lazy Bastard is a productivity guide for procrastinators.
I also have a habit. I build websites around the life I want to live. When I worked as a diving instructor, I built diving websites. Now it’s sailing.
Why Marine Autopilot Australia exists
My partner Kristy and I are working towards buying a yacht, moving aboard and sailing Australia and the Pacific. Plan a life aboard and the equipment questions arrive quickly. Which autopilot suits the boat? What does it need to work properly? How much should we budget for installation? And who can teach us to use it?
The answers were scattered across manufacturer manuals, dealer websites, forums and conversations. So I did what I know how to do. I collected information, organised it and put it online.
That became Marine Autopilot Australia. It sits alongside YouSail and the rest of our sailing network: Sailing Schools, Sailing Courses, Sailing Clubs, Top Charters, Top Marinas and Buy Sails.
I’m not an expert sailor, and I haven’t personally tested every autopilot on this site. What I’m good at is finding information and making it easy to use. The technical information here comes from manufacturer documentation and published sources. The comparisons are editorial research; boat-specific installation and training questions belong with qualified installers and instructors.
Moving onto a yacht is me running out of excuses.
Let’s talk boats
I’m based in Merimbula, on the NSW South Coast. If you represent a marine brand, install autopilots, teach sailors or just want to talk boats, email me at gabriel@yousail.com.au.
You can follow the full story at yousail.com.au.